Our Turn to Grow

There’s a moment when something shifts from idea to reality, quietly at first, then all at once.

Today, we signed the lease.

After months of spotlighting growers, sourcing from farms we admire, and building this ecosystem piece by piece, it’s finally our turn to grow.

And we’re doing it with Yusuf.

If you’ve been following along, you already know him, not just as a grower, but as someone deeply rooted in the kind of cultivation we believe in. Thoughtful. Regenerative. Patient. The kind of approach that treats the land as a collaborator, not a resource.

Yusuf will be leading the cultivation on the ground this season, with Julian overseeing the grow, shaping the broader vision and ensuring everything we’re building stays aligned with our standards from start to finish.

We’re starting now. Infrastructure begins tomorrow. The land is being prepped, a fence going up, a trailer coming in, and a mini greenhouse taking shape on site. It’s raw, early, and exactly where we want to be.

The plants and clones are already lined up—sourced from Aaron of High Priority Farm and from Yusuf’s own grow—and we’ll be getting them into the ground just after the 15th.

The farm itself sits on two acres within an incubator program. A space to build, experiment, and lay the foundation for what’s to come.